In lieu of traditional paper pledge forms, many United Ways are developing virtual campaign pledge pages. But what does it take to make an effective virtual pledge page?
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It was a comment from a United Way president last week that got me thinking – and worried. He said “Our COVID-19 relief fund has made our United Way . . ..”
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Tis the season of giving! When you read this, perhaps your thoughts jump to the upcoming Christmas holiday and the need to finish your last-minute shopping for family and friends. Unfortunately for many United Way staff, the season of giving is . . .
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United Ways most often measure three things: resources, activity, and . . .
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“When you discover that you are riding a dead horse, the best strategy is to dismount.” While workplace campaigns may not be dead, many aren’t doing very well. It’s time for United Ways to start looking for other horses.
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Your community doesn’t care how much money you raise. If you want to convince your community to support your United Way, you need to stop talking about your campaign goal and start telling donors what they really want to hear.
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