Fundraising for United Ways has long been a challenge, and the coronavirus crisis hasn’t made it any easier. Learn how you can craft compelling messages that encourage your donors to give - even during a crisis.
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In lieu of traditional paper pledge forms, many United Ways are developing virtual campaign pledge pages. But what does it take to make an effective virtual pledge page?
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While there was a time when United Ways could focus all of their marketing efforts on their campaigns, those days are long gone.
Not only has campaign season grown to be a year-round affair for most United Ways, but the expectations of stakeholders for nonprofit marketing have grown. Reputable, modern nonprofits are expected to . . .
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A good strategic plan will guide your United Way achieve your goals. But what does it take to develop a good strategic plan?
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Does your 30-second pitch secure you a new donor? If you’re like most United Way employees or volunteers, the answer is no. How do you change that?
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For those of you who have been marching the beat of the “one day at a time” mantra, I want to ask you to do two things: one for yourself, and one for your United Way.
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