The Communication Challenge Facing United Ways

As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.

The Difference Between Auto Manufacturers and United Ways

What if automobile manufacturers sold cars and trucks the way United Ways ask people to give?

Campaign, Communicating, Donors, Fundraising, Partner agencies, VolunteersGaryJuly 19, 2018donors, impact, partner agencies, allocations, programs, volunteers, donationComment

Quote of the Month: July 2018

"The secret to getting ahead is getting started."

Quote of the Month, CampaignSarah PiperJuly 3, 2018Change, Philanthropy, workplace campaignComment

Newspapers and United Ways

There was an interesting talk show on NPR several weeks ago about the demise of the printed newspaper. For nearly three decades, newspaper circulation has declined every single year.

Campaign, Donors, Issue Focus, Issues, Partner agenciesGaryMay 10, 2018issue focus, fundraising-focused, workplace campaign, partner agencies, programs, donors, younger generationComment

Why United Way?

In the past couple of weeks, several articles and editorials with ominous titles like “Do we still need the United Way?” have once again questioned the relevance of United Ways.

Campaign, Community Impact, Issue Focus, IssuesGaryApril 12, 2018issue focus, workplace campaign, bold goal, Change, Homelessness, hungerComment

Who Cares?

Your donors do NOT care about . . .

Actions, Campaign, Designations, Donors, Events, Fundraising, Issues, Results, VolunteersGaryMarch 14, 2018partner agencies, programs, volunteers, goals, workplace campaign, donors, designations, Web site, fundraiser, board, campaign goal, issue, actions, resultsComment

Our Perspective Blog