The Top Five Blog Posts of 2024!

As 2024 comes to a close, we at Perspectives decided to find out what our subscribers thought the top five blog posts of 2024 were! Below are the most read blog posts from this year. We also wanted to take this time to thank each of you for being a blog subscriber in 2024 and we hope that you have an amazing 2025!

The Top Five Blog Posts of 2024:

1. Why Workplace Campaigns are Declining (June 12, 2024)

There is no question workplace campaigns are declining, so the big question we all want to know the answer to is “Why?” Let’s dig into this question and see if we can find the answer. 

2. How to Talk to Your Donors (April 17, 2024)

When you use words like “we” and “our” in your campaign materials, social media, website, campaign presentations, etc., you are typically referring to your United Way. For example, in phrases like “We fund 47 partner agencies and 56 programs” or “We help 137,678 people every year” the word “we” is referring to your United Way – not your donor. If you want a donor to support your United Way, you need to talk about your donor.

3. Stop Questions About Your Administrative Costs (May 1, 2024)

Are your donors asking about your administrative costs? Well, you are not alone. One of the more common questions we get from local United Ways goes something like this: “How do we get donors to stop asking about our administrative costs?” To answer this question, let’s start back at the beginning and talk about why donors care about United Way’s administrative costs.

4. When Workplace Campaigns Decline (September 18, 2024)

A vicious thing happens when workplace campaigns decline, and United Ways raise less money. United Ways caught in this situation are often forced to make a difficult decision between maintaining partner agency funding and cutting staff, or, maintaining staff and cutting partner agency funding. This is a choice between two bad situations, but the decision a United Way makes has both immediate and long-term implications for the future sustainability of United Way.

5. How United Ways are Successful (April 3, 2024)

The one word that succinctly and clearly describes how your United Way can be successful is progression.