Is your United Way lost? You will need to talk with three groups of people to find out.

Board, Donors, Issue FocusGarySeptember 15, 2022donors, community, board, issue focusComment

Words Everyone Should Know

There are many words that could be used to describe United Way. There are three words that every person should associate with your United Way in order to understand what you do.

Communicating, Issue Focus, MarketingGarySeptember 1, 2022Communication, message, marketingComment

How Do We Change Ourselves?

United Ways have found themselves facing a lot of situations that didn’t exist years ago. It is impossible for United Ways to change any of these situations either individually or collectively. The time has come for United Ways to change …

Campaign, Issue Focus, Issue Focus ModelGaryJune 22, 2022issue focus, Issue Focus Model, workplace campaignComment

The Year-Round Imperative

United Ways have traditionally had what I refer to as a “campaign season.” That might have worked in the 1980’s or 1990’s, but in today’s charitable giving environment United Ways can no longer succeed by fundraising for a couple of months a year. You can transition your United Way to fundraising year-round by doing these five things . . .

Donors, Fundraising, Issue FocusGaryJune 8, 2022donors, issue focus, workplace campaignComment